Talks

Talks on growth and international expansion

I offer the following topics as a talk, workshop, conversation or expert article. They draw on publicly available sources and on general experience from strategy consulting for banks, payment providers and fintechs. No confidential project data is used.

Alper Kagan Yildirim in a light grey jacket speaking in front of a large-scale projection

Offer

Growth across borders

Why the next market plays by different rules

Which parts of a growth strategy can be carried over to a new market, and which have to be built locally?

Length: about 10 or 30 minutes
Language: German or English

Audience

Strategy, product and sales teams at banks, payment providers and fintechs, founder initiatives before their first foreign market, university and finance initiatives, and young professionals.

Formats

Impulse talk, about 10 minutes
Core talk, about 30 minutes, with discussion
Workshop with an exercise on the grid
Expert article

What the audience takes away

A lean grid to compare target markets by attractiveness, entry barriers and transferability, without false precision.
A clear split between levers that scale across borders and decisions on customer access, sales and product range that are made locally.
Why market entry can be planned in stages with clear checkpoints before budget and team grow.

Based on established internationalisation research and publicly available sources.

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Offer in preparation

From secondary account to main bank

How digital banks win a larger share of their customers’ financial lives

How often does an account at a digital bank become a main banking relationship, and what decides it?

Length: by arrangement
Language: German or English

Audience

Strategy, product and sales teams at banks, savings banks and digital banks, readers of banking media and podcasts, and finance initiatives at universities.

Formats

Expert article
Podcast conversation
Impulse talk

Three factors in focus

Salary deposits as the anchor of the customer relationship and the local conditions they require.
Regular everyday usage, from payments to recurring features.
Broadening the product range into saving, investing and lending.

Based on annual reports, press releases and product offerings of European providers. The comparative overview is in preparation.

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Further topics

Offer in preparation

From market analysis to growth decisionComparing market opportunities without false precision

For university and finance initiatives, young professionals and founder initiatives. As a workshop or impulse talk.

Offer in preparation

Growth with revenue qualityPrioritising new customers, usage and monetisation

For commercial teams at fintechs, founders, and alumni and finance clubs. As an impulse talk or article.

Publications and expert talks

Expert talks given and articles published will be listed here once they have taken place.

Planning a format that one of these topics would suit? I look forward to a short message.

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